A SWISS Welcome
SWISS wanted to give their customers a unique travel experience. The campaign focused on bringing people and cultures together. An international call-out
looked for people willing to discover Switzerland accompanied by local hosts
to give them a unique experience. In the end 17 winners met their hosts in Switzerland in March 2016 and their experiences were documented in the films above. The overall reach of the campaign included, 1 476 people who participated and over 22 000 who voted. The call-out video has over 4 Mio views. My job has been to conceive the campaign phases together with the advertising material.
Publicis Communications Switzerland 2016