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Migros, Switzerland’s largest retail company, launched its new
image campaign at the beginning of the year. The communication
platform highlights one message: Migros belongs to the people.
This underlines the idea that the company is a cooperative society
with more than two million members. The above posters portraying
owners were the core of the campaign. The communication was
subdivided in different topics, all of them showing Migros’ owners.
I art directed the product lines on top.

Publicis Communications Switzerland 2018
Press Release: