The business cards
Books are where you meet the most interesting people in the world.
That’s why we let fictional characters advertise for the Orell Füssli
bookshops themselves. We took sentences from great and well-known
books that contain the name of the protagonist and turned them into
business cards. What looks like a normal business card at first glance
is actually a short excerpt that encourages people to read the full story.
The literary business cards were distributed at the point of sale and
sent out as a mailing.
Publicis Communications Switzerland 2015