The Pollen Lamps
To raise awareness about pollen’s indoor effects, and promote Sanofi’s pharmaceutical products, I came up with a simple idea. Bring Pollen inside
our homes as design objects, like fancy lamps. The campaign received
attention from the public and from the press. As a result we have started
producing the Pollen Lamps for sale. People not only know what pollen
looks like now, they can even hang it proudly at home.
Publicis Communications Switzerland 2017