In 2015, Orange, the telecommunications company, disappeared in
Switzerland to be replaced by Salt. Salt is a new brand that stands by
the concept of “no fuss, straightforward“. This rebranding was one of
the biggest in Switzerland, it took almost and year and Publicis was in
charge of it. I joined the team to launch the new image and promotional
campaigns. The launch was talking piece, in Switzerland and abroad.
Publicis Communications Switzerland 2015